
Reformer
— collection
Hair is not just a beauty accessory – it’s a way to make a statement. And long hair is one of those statements, because getting to it is quite an achievement. But for a long time, society has said that long hair should be for women only. Pantene believes that your hair should be able to say whatever you want it to say – regardless of who you are. Introducing Pantene’s reinvented collection that allows you to get the long hair of your dreams - even for men!
TRANSLATION —
Getting to long hair has always been that looong story. It grows...it goes dry. It grows... it gets damaged. But now with Pantene, I change the ending to that story. The whole Pantene line has been reinvented with multi-vitamins. Its formula nourishes your hair from the root so it grows long and strong until the tips, once and for all. Nonstop. New Pantene Reinvented. For hair that says “I go further.”
CREDITS —
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Photographer — Nicole Heiniger
Hair Stylist — Nacho Fagalde
Producer — Lauren Gordon
Agency — GREY NY

