Reformer
— collection

Hair isn’t just part of your look — it’s part of your identity. It can make a statement, turn heads, and say exactly what you want it to say.

Pantene believes great hair has no labels, and definitely no limits. So we reinvented our collection to help everyone grow the long, healthy hair. Because great hair doesn’t follow rules. And neither should you.

TRANSLATION —

Getting to long hair has always been that looong story. It grows...it goes dry. It grows... it gets damaged. But now with Pantene, I change the ending to that story. The whole Pantene line has been reinvented with multi-vitamins. Its formula nourishes your hair from the root so it grows long and strong until the tips, once and for all. Nonstop. New Pantene Reinvented. For hair that says “I go further.”

CREDITS —

Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Photographer — Nicole Heiniger
Hair Stylist — Nacho Fagalde
Producer — Lauren Gordon
Agency — GREY NY