Natalia2_NH19_511_PANTENE13950_v22.jpg
 

Reformer
collection

Hair is not just a beauty accessory – it’s a way to make a statement. And long hair is one of those statements, because getting to it is quite an achievement. But for a long time, society has said that long hair should be for women only. Pantene believes that your hair should be able to say whatever you want it to say – regardless of who you are. Introducing Pantene’s reinvented collection that allows you to get the long hair of your dreams - even for men!

 
 
 
 
 

TRANSLATION —

Getting to long hair has always been that looong story. It grows...it goes dry. It grows... it gets damaged. But now with Pantene, I change the ending to that story. The whole Pantene line has been reinvented with multi-vitamins. Its formula nourishes your hair from the root so it grows long and strong until the tips, once and for all. Nonstop. New Pantene Reinvented. For hair that says “I go further.

 

CREDITS — 

Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Photographer — Nicole Heiniger
Hair Stylist — Nacho Fagalde
Producer — Lauren Gordon
Agency — GREY NY

 
Grid copy.jpg
 
 
Marina_NH19_511_PANTENE10464_v62_C.jpg
Gabby_NH19_511_PANTENE40094_v3_C copy.jpg
 
 
Marina_Fullbody_NH19_511_PANTENE10912_v2_C.jpg
Gabby_2_NH19_511_PANTENE39893_v3_C.jpg
 
 

 
 

Group_Horizontal_NH19_511_PANTENE11021_v223.jpg
 
Camila_NH19_511_PANTENE12580_v3_C.jpg
Natalia_NH19_511_PANTENE14152_v3_C.jpg
 
 
Larissa2_NH19_511_PANTENE13589_v2_C.jpg
Group_Marina_NH19_511_PANTENE-11346_v4_C.jpg
 
 







08_06_19_Pantene2_0368_Hidra_v6_PORT_LR_TYPE.png






 

08_06_19_Pantene2_0368_Hidra_v6_PORT_LR copy.jpg