Press Play ♫
— music video
♫ Play. Dry. Comb. Tie. Brush. Cut. Braid. Dye. Press. Chop. Mess. Curl. Scrunch. Crop. Crimp. Twirl. Blonde. Bleach. Pin. Tease. Fray. Spray. Heat. Geese! Hair hurt help please! RESCUE. RESET. When you’ve played with your hair a little too hard and need to hit reset. Pantene Rescue Shots repairs extreme damage in just one use. ♫
This commercial was aired during the Grammy’s as a collaboration with Jannelle Monae & St. Beauty
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Song writer — Luiza Justus
Director — Bruno Ilogti
Agency — GREY NY
P A N T E N E x C O A C H E L L A —
The same year, PANTENE became the official sponsor of the Coachella Music Festival. Coachella is the trendiest hot spot for live music, fashion styles and festival hair. Making it the perfect torture test for Pantene’s Rescue Shots, because hair needs a reset after a full weekend of flower crowns, braids and glitter. Pantene set up a pop up hairstyle lounge at Coachella for visitors to get a festival ready. We created promotional social posts and designed GEO Snapchat Filters to share their new festival hairstyles using #PanteneCoachella #FestivalHair
