UM BRASIL 🇧🇷 — muitos cachos
Inspired by curls, kinks, waves, and everything in between, strong hair on even stronger heads, setting the record straight when it comes to straightening – a choice, not a mandate, a voice, ready to enter each and every room with hair held high and something to say. "Sorry— I couldn’t hear you over the volume of my curls."
Introducing UNDAS PELOS CACHOS - Pantene’s 1st collection designed by curly women, for curly women.
T R A N S L A T I O N —
One Brazil and many, many curls. Curls that unite us. That make us proud of where we came from, and where we can still go. Curls that open doors, and help us see every possibility. Curls that can… trace your future. Redefine the narrative. Evolve with every step. Decide with conviction. Set the rhythm for what lies ahead. Position yourself. You are here to stay. Because on the day that our curls look the way that we want, this day becomes ours. So let’s celebrate each curl and curly haired woman in this country. Because today defines what our tomorrow will be. New Pantene Collection made by curly women, for curly women. All the curls... united by one Brazil.
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Director — Nicole Heiniger
Hair Stylist — Chuckie Amos
Producer — Lauren Gordon
Agency — GREY NY
