Pantene’s most coveted cult product, Rescue Shots, is only sold in Brazil and isn’t available in the U.S. market. Women were willing to do anything to get their hands on the product. The top secret mission objective: Get Pantene Rescue Shots into the United States

Send an American girl on a top-secret mission: Meet with a Brazilian women and carry a suitcase full of Pantene Rescue Shots through airline security into the United States.  

Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Director — Joachim Zunke
Agency — GREY NY

H O W T O C O N T E N T —

How to videos are boring and so are flight safety demonstrations - BUT they are both important and informative. Here is how we mixed them together to create fun (and informative) "how to use Pantene rescue shots" video.