CACHOS & CRESPOS
— next generation
A tribute to women who wear their natural curls with strength, resilience and empowerment. This film highlights a bold moment in Brazil, capturing the real life of curly beauties. It challenges deep-rooted stereotypes in culture and breaks the mold by setting curly hair free and showing the value its worth. "When I wear my curls, I feel freer to express my true self. I free myself from stigmas. And that changes everything.”
T R A N S L A T I O N —
Why contain what is born free?
Hide what makes us stand out?
Define the space we must occupy.
No, you cannot fix what has never been wrong.
Our hair is art. A crown. That represents our fight and inspires generations...with different textures, shapes and stories.
Strands that bond us together. And speak volumes. Liberated, our curls and coils say it all.
[MUSIC BREAK]
Freedom lives in our curls, afros, and coils.
And together, they form one Brazil of many possibilities.
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Anuar Morad
Director — Nicole Heiniger
Production AD — Estela Padilha
Casting — Sonny Domingos
Producer — Lauren Gordon
Stylist — Suyane Ynaya
Beauty Artist — Mika Safro
Agency — GREY NY
