LOVE THE HEAT,
HATE THE BURN.
— campaign
Women don’t avoid heat tools, they’re part of their lifestyle. From sun-soaked days to heat-styled nights, heat is woven into their beauty ritual. But with every blowout, flat iron, and day in the sun comes the fear of lasting damage. Pantene’s new Queratina Preenche & Blinda is a complete haircare regimen that gives “100% PRO-TECT-ION” from everyday damage.
So now, women can turn up the heat without holding back.
Every day is an opportunity to express yourself with your hair
With curls, wavy or more straight?
Maybe come up with a new style!
If you love the look that heat gives you,
but not the damage that comes with it,
Pantene Keratin Repair and Protect is for you
Because it repairs damage from within
and protects from future damage
Finally, the heat is your true ally
Damage and dryness become shine and smoothness!
Give maximum intensity, now… without the consequences
Daily heat protection for you to express yourself your way!
Heat? Welcome!
Because now you have the power.
Because a Pantene hair says: ready for any temperature.
Because a Pantene hair says: live at the fullest.
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
ACD, Copywriter — Bruna Castro
Director — Nicole Heiniger
VP, Executive Producer — Keira Rosenthal
Integrated Producer — Isabel Conte
Agency — GREY NY
INTRODUCING PANTENE x IZA
