TINI x Pantene

In collaboration with Latin America’s hottest new singer, Tini Stoessel, we renamed PANTENE to “PANTINI” to introduce our newest ambassador. We revealed Tini’s partnership by launching a music video set to the iconic song “Should I Stay or Should I Go” by The Clash – this became the rally cry for women all over Latin America as a message to keep moving forward and progressing.

Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Director — Bruno Ilogti
Agency — GREY NY

D I G I T A L —

Like most pop stars there is a wave of ‘Tinistas’ fans who are following Tini’s journey to stardom, as she transitioned from teen Disney to pan-continental icon. To reach her fan base, we created a fully-digital teaser campaign with snackable content across all the social platforms.