TINI x Pantene
In collaboration with Tini Stoessel, one of Latin America’s biggest pop stars, we transformed PANTENE into “PANTINI” to introduce her as our new ambassador.
The partnership launched with a music video inspired by Should I Stay or Should I Go by The Clash, reimagined as an anthem for moving forward, embracing change, and progressing with confidence.
Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Luiza Justus
Director — Bruno Ilogti
Agency — GREY NY
D I G I T A L —
Like most pop stars there is a wave of ‘Tinistas’ fans who are following Tini’s journey to stardom, as she transitioned from teen Disney to pan-continental icon. To reach her fan base, we created a fully-digital teaser campaign with snackable content across all the social platforms.
R E S U L T S —
#1 Trending Topic // #PanTini Twitter
407M // Social Media Impressions
Top 10 // Youtube Ads Leaderboard
Silver // Latin American Media Festival