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BAMBOO
collection

Bamboo is like no other tree on this planet. It’s strong, but flexible. Bends, but never breaks. Grows fast, and lives long. And these same powers exist within each woman. That’s why we extracted the potency of bamboo – so you can feel the same powerful effects on your hair and yourself. Introducing the new Pantene Bamboo Nutrition & Growth collection. 

 
 
 
 
 

TRANSLATION —

When my hair grows strong, nothing holds me back. New Pantene Bamboo Nutrition & Growth Collection. The Pro-V formula + Bamboo nourishes the hair to make it grow protected from hair fall: Strong… yet flexible. Malleable… yet resistant. And expressive by nature. Just like you. Because Pantene hair says: “my growth is limitless.” 

 

CREDITS — 

Role // Art Director — Danielle Briffa
Creative Director — Arturo Macouzet
Copywriter — Anuar Murad
Director — Nicole Heiniger
Hair — Nacho Fagalde
&
Christian Di Petta
Producer — Lauren Gordon
Agency — GREY NY

 
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